IQ – APEX Technologies

IQ is a leading intelligent AI platform for Uni marketing

IQ is a leading intelligent AI platform for Uni marketing, enabling organizations to maximize the value of their customer data and data assets, creating deep and predictive insights into a range of customer life-cycle scenarios. Leveraging Deep Learning, Federated Learning, NLP and other technologies, IQ helps B2C companies sharpen their technology-driven edges in customer lifecycle management and intelligent operations. IQ is results-driven; it helps business teams optimize critical core business KPIs.

Benefits

Massive Data,
High Performance

Combine with customer data platform and data development platform (CDP) to easily and efficiently process and transfer massive amounts of data and operate AI model computing tasks in parallel.

Rapid deployment to deliver business value

The IQ platform involves model products for over 20 Uni marketing scenarios; the implementation process is fast without the need to deploy a large number of assets. Easy for business personnel to get started and extract business value quickly

Open platform for flexible data use

Model output insights implemented in multiple scenarios, channels or tools. Business personnel can view visual reports for marketing reach, smart tag creation, and AOI data interface output scenarios.

Data Visualization + BI

Scenario-based model data insights and business intelligence. Users can present an overview of data reports and custom IQ insights from the NEXUS CDP (Customer Data Platform) to internal multi-role users.