APEX ME (Marketing Engine)
APEX ME (Marketing Engine) is an agile, high-performance, omni-channel intelligent marketing engine that enables organizations to quickly manage and execute customer engagement and reach at multiple points. Customer journey management and customer experience management (CEM) are at the core of data-driven intelligent marketing. ME aggregates Enterprise-level Intelligent Customer Data Platform NEXUS to empower enterprises to close the data application loop - from collection, aggregation, analysis, to final reach and marketing data feedback.